We live in a world increasingly managed by digital. Is the real world becoming a mirror of the virtual world? Perhaps. What matters in all this is that we can no longer ignore it, and several marketings have already noticed it.
Professionals who have well-founded knowledge in marketing and the ability to make use of tools and good practices in the digital world become required. Thus, we have the MBA Digital Marketing.
Get to know the Digital Marketing MBA Course
Aiming at digital marketing strategies, especially related to social networks, search marketing and ad management. Its objective is to train professionals with a good theoretical basis and wit to serve the market.
Today there are some renowned universities and colleges that offer specialization in digital marketing, let’s see:
The MBA in Digital Marketing for Business at PUCPR is aimed at entrepreneurs, executives, entrepreneurs and professionals who work in the Marketing area, specifically in the activities of advertising, publicity, creation of digital content, ad management, design, communication, campaign creation , e-commerce, customer relationship, market prospecting and other activities related to digital business.
- College of games;
- Faculty of Social Communication;
- Faculty EAD
The course is also aimed at newly graduated students and professionals with market experience. Its frequency is 8 hours a week, with classes twice a week. Its monthly fee is in the range of R $ 479.00.
The course is offered at the campus located in the city of Maringá, in person and lasts up to 17 months.
The specialization in digital marketing management at Universidade Tuiuti has the largest workload of specific disciplines of online communication and digital marketing in the region of Curitiba. This course was developed with all the necessary content for a web professional to act in any area of the web, starting with the understanding of the web, passing through the techniques of interface design, content production, SEO, inbound marketing, application in business as e-commerce, e-business, games and mobile.
The target audience is for people in the area of social communication, marketing, administration, and information technology, lasting 18 months, on the Barigui campus, in Curitiba-PR, with classes on Monday and Tuesday. The monthly fee is around 24 times 430.00.
In order to develop professionals to work in the digital age, with strategic vision and technical knowledge to plan creative and innovative actions in digital marketing and communication, the MBA in Digital Marketing at the Escola Superior de Propaganda e Marketing appears. The program aims to consolidate knowledge of marketing and digital communication within a contemporary vision and appropriate to the behavior of today’s society.
MBA Digital Marketing course content
Fundamentals of Financial Management – Distance Education: facilitates the acquisition and ordering of the fundamental concepts of corporate finance. Still, it involves concepts related to the value of money over time.
Business Environment Analysis – allows students to assimilate and order knowledge about business processes. It will take place through the study and construction of future scenarios, understanding the definition of companies in relation to the different environments with which it transacts.
Strategic Marketing – presents and deepens the main concepts of strategic marketing within a contemporary vision and appropriate to the business world.
Leadership and Team Management – allows the student to understand the importance of people in implementing the strategies of organizations. Completing the set of topics covered in the course are the skills-based people management model and the practice of feedback.
Digital Marketing – Aims to understand the fundamentals of marketing and digital culture and create conditions for understanding and managing the process of digital communication, viral marketing, WEB marketing and mobile Marketing.
Innovation and Digital Entrepreneurship – Prepares professionals for a dynamic scenario where innovation and creativity characterize the competitiveness of leading companies and brands.
Search Marketing and Optimization – studies the search processes and tools on the internet, presenting possible SEM (search engine marketing) and SEO (search engine optimization) strategies, as well as understanding the behavior of the internet user.
Social Media – deals with the phenomenon of social media, especially those present in the digital universe, from the presentation of different existing models, typologies and structures in order to assess the importance of its application in communication strategies.
And now that you’ve seen the MBA course in digital marketing and the institutions where it is offered, search for your spot right now!