Get to know the Faculty of Social Communication and everything about the course!

Professionals in the field study the communication process and how people transmit, perceive and understand information. Find out more about your career in the area of ​​social communication, find out in which areas the professional can work and where to take the course!

About the Social Communication course

The way professionals in the area of ​​social communication deal with language and personal communication.

In the same way that there are several possible ways of transmitting and transmitting information, the social communication course covers multiple areas of activity and diverse qualifications in undergraduate courses.

Faculty of Social Communication

Advertising and Propaganda: Promotes new products and services. Conduct market research and create advertising campaigns for the most diverse media. He also produces art for product packaging and creates logos. Create text and images for ads, internet banners, TV commercials, etc.


Journalism: He writes columns and articles for newspapers, magazines and the Internet, conducts interviews and presents news programs. The professional investigates the authenticity of the facts and transmits information in his language to different media and target audiences. Journalists can also get involved in business communication.


Cinema: Cinema-audiovisual products for film, TV and Internet production. Writing scripts, preparing scenes, directing actors and being responsible for editing sound and images. One of the fast growing industries in this field is the production of corporate videos for new product launches, brand strengthening, institutional videos and even employee training.


Public Relations: Establish and promote the image of companies and institutions among the public. You need to have a good understanding of the company, its values ​​and objectives to establish a good image for employees and customers.


Establishes communication channels with customers, organizes brand awareness events, conducts opinion polls and participates in the organization’s social projects. In addition to representing companies, public relations professionals can also serve individuals, such as politicians, athletes or artists.


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In addition to these, social communication professionals can also play a role in other areas, such as: publishing, multimedia, electronic media, radio, television, Internet, etc.

Who is the Social Communication course for

As the name suggests, professionals who have received training in social communication must have excellent communication skills.

In addition to expressing your opinions clearly and objectively, it is part of the job to investigate the information that this professional is transmitting to ensure that the information is correct and relevant to the public.

Faculty of Social Communication

The job market for traditional media such as television, newspapers and radio, mainly in the country’s capital, is saturated. However, professionals who follow the new technologies and trends in the sector will find better job opportunities.

Digital media and business communication are areas where professionals with a background in social communication are sought.

Large urban centers (mainly in the South and Southeast regions of the country) are the ones that open the most vacancies for this professional.

Advanced Social Communication Course

Before even taking the entrance exam, the student must choose the qualification he wants to take. Most courses have specializations under their names, for example: “Social Communication-News” or “Social Communication-Edition”. Other courses are only called “social communication”, in this case it is necessary to conduct research on the topic of the course to find its focus.

The average graduation time is 4 years, and courses can be in person and remotely.

The curricular structure of the course includes some subjects common to all academic qualifications, as well as subjects related to communication theory, humanities and politics, Portuguese and sociology.

Where to learn social communication

You will have no trouble finding a degree in social communication in your city or nearby municipalities. However, for some people, what seems like a big advantage can turn into a huge tangle: how to choose in the face of so many options? Where to start choosing a university?

The first step is to verify that the teacher is recognized by the Ministry of Education (MEC). Only this guarantee can guarantee that your diploma has national validity. Although diplomas are not mandatory in some media courses, it is now difficult to enter the job market without these qualifications.

Another thing: only with a diploma recognized by the MEC you can take the competitions that require higher education and continue your studies in graduate courses.

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