Faculty of Design – How it works, Areas of expertise and more!

Design is the English word for drawing, from the Latin verb designare, which means to draw, point, show a direction. In addition to being concerned with the aesthetics of a product, the designer seeks its functionality.

This is the professional responsible for creating and developing graphic or visual communication projects, or the design of objects or pieces of the most diverse types, often being produced on a large scale.

You can work in digital media, developing interfaces for websites, games and mobile devices, such as cell phones, smartphones and tablets. In this case, it works with publishers, advertising agencies, digital media producers or autonomously.

About the Graphic Design course

In the graphic area, it creates logos, defines the formatting of the pages of a publication, such as newspapers and magazines, defining the type and size of the letters and the layout of the images.

design college

See here which niches you can dedicate to within the design area. Are they:

Animation – make animation projects for cinema, advertising and games, among others, developing scripts and scripts.


Industrial design – designing automobiles, machines and industrial equipment.


Digital design – design and develop an interface for digital media, such as websites and blogs on the Internet.


Graphic design – design and reformulate the visual and graphic aspect of printed publications, such as newspapers, magazines, books and brochures.


Product management – manage product lines at major manufacturers.


Visual programming and communication – create logos and brands for products and services. Produces vignettes that are used on TV or digital media.


Product design – design objects, furniture and utensils for production on an industrial or craft scale, defining aesthetic and functional aspects. Do all the research and development of the materials.


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Design in the job market

The creative economy has design as one of its main pillars, in which industries and services are focused on the well-being of consumers and concerned with offering not only products, but also remarkable experiences.

The professional designs and creates special pieces, capable of making a much more pleasurable experience, such as crystal bowls.

Today design is an essential factor for the industry, especially for those who export their products. So much so that the Ministry of industry, Foreign Trade and Services launched the Brazilian Design Program 22 years ago, with the objective of promoting the development of this area.

But in Brazil the market for this professional still has a lot to grow. It is believed that with the expansion of technology, better results will be obtained.

An important space is that of project incubators, independent or linked to universities, such as Cietec (USP) and Incamp (Unicamp). The digital area has been growing and incorporating professionals.

The Federal Universities of large centers such as São Paulo and Campinas, are some of the ones that will be pioneering to train many new designers, which previously happened more in the advertising area.

They are hired to create pages for websites, blogs and internet portals, as well as the mobile application interface.

The graduate is sought after by design firms, website developers and professionals and companies that want to improve the look of their pages. Advertising agencies, on the other hand, seek out graphic designers and visual programming specialists to create advertising campaigns.

Design course duration

design college

The bachelor’s curriculum includes disciplines in the graphics and product areas. As well as technical drawing, the student will learn a lot about informatics, ergonomics, prototypes, illustration, 3D modeling, photography, marketing and design, aesthetics, graphic processes and graphic design.

Some courses focus on a specific emphasis, such as industrial design, product design or graphic design. Others turn to a specific sector, such as games, fashion and interiors. Internship tends to be mandatory in most courses. Average duration: 4 years.

Technological courses are geared towards a specific activity of the designer, and this defines the curriculum of each one. In the area of ​​graphic and digital design, in addition to learning to deal with typology and diagramming, he has a good load of software classes.

In product design, the curriculum focuses on subjects such as ergonomics and materials technology. In order to graduate you must present a course conclusion paper.

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